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From 2014 Television Industry Committee (TIC) provides market the data of television audience measurement (TV panel), which is prepared on TIC request research company Nielsen and Communications Alliance. Contract with Nielsen concluded for 5 years. TV panel is based on a nationwide sample (whithout Crimea and Sevastopol city since 01.04.2014) of 3,570 households with 2,426 households (in 2013 – 1,600 households) which are located in the cities where the population is over 50 thousand people and 1144 (in 2013 – 940 households) households in the cities where the population is less than 50 thousand people and in the villages.

For sampling have been used parameters recognized as such that affect the behaviour of viewers. These parameters can be divided into three main groups:

  • characteristics of the equipment available in the household (air, cable or satellite reception, analogue or digital television, the number of TV sets in the household, characteristics of the main TV set, the presence of additional equipment (DVD-player, etc.), the presence a landline phone);
  • socio-demographic characteristics of the household (number of persons in the family, the presence of children under 17, the presence of people over 60 years, the main language in the household, the age of household head, household income);
  • socio-demographic characteristics of each viewer (gender, age, education, time spent at work by each member of the household).

To determine the distribution of these parameters, data of the State Statistics Committee of Ukraine and the special research, conducted by Kyiv International Institute of Sociology (a preliminary survey) at the request of the Television Industry Committee, have been used.

We can use the following data

The main Age 4+   
18+
18-54
14-49
City size (thousands) Whole Ukraine (all size cities + villages)
50+ (cities 50+)
50- (cities 50- and villages)
Additional options Age  4-13
14-24
25-34
35-44
45-54
55-64
65+
Gender Male
Female
City size (thousands) 500+
200-500
50-200
Cities 50-
Villages