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TOP-30 brands in May, 2018 (Age 4+, whole Ukraine)


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Brand NIns  WGRP% % of WGRP%
TOP-30
1 Kyivstar 12 744 3 572,50 10,36%
2 Lvivarnya 6 022 2 839,66 8,24%
3 Vodafone 7 677 2 282,37 6,62%
4 L’Oreal 6 926 2 139,97 6,21%
5 Foxtrot 5 843 1 992,66 5,78%
6 Torchyn product 3 621 1 436,35 4,17%
7 lifecell 5 010 1 290,92 3,74%
8 McDonald’s 6 070 1 226,89 3,56%
9 Maretti 2 187 1 166,90 3,39%
10 Jacobs (Jacobs Ukraine) 8 817 1 157,33 3,36%
11 Flint 3 690 1 114,69 3,23%
12 Nivea 2 002 985,36 2,86%
13 Coca-Cola 3 268 931,91 2,70%
14 Colgate 4 614 924,01 2,68%
15 Ekzoderyl 1 963 903,37 2,62%
16 Eldorado 4 066 844,28 2,45%
17 Energy ТМ 1 335 817,02 2,37%
18 Durex 3 754 734,12 2,13%
19 Bіla lіnіa TM 1 699 714,37 2,07%
20 Morshinska 2 485 713,81 2,07%
21 Kinder 1 385 698,55 2,03%
22 Ariel 1 402 695,64 2,02%
23 Milka (Mondelez Ukraina) 3 411 685,59 1,99%
24 Fanіgan 2 284 684,72 1,99%
25 Orbit 1 611 681,06 1,98%
26 Ekzo-Derm 3 106 675,11 1,96%
27 Vanish 5 047 670,62 1,95%
28 Epicentr 2 742 651,20 1,89%
29 Komo 2 729 621,06 1,80%
30 Vol’taren (GlaxoSmithKline) 1 639 619,06 1,80%
TOTAL TOP-30 Brands 119 149 34 471,10 100,00%
TOTAL Brands in May 390 849 94 247,13 273,41%
The TV audience research data belongs to TIC. The data is calculated for direct placement only for May 2018, Sample: individuals 4 and more years old, who live in cities with population 50 thousands people and over. The analysis is based on variables NIns and WGrp%. See more details in the TV Panel glossary.