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TAM panel history


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The Industrial Television Committee (TIC) is the greatest industrial customer of the television audience’s research, which is held in Ukraine for more than 10 years.

Before 2003 year the Ukrainian television audience’s research was held by AGB Ukraine Company.

2002 year

The Industrial Television Committee ordered the researching of television audience to GfK Ukraine Company. The agreement was signed for the term 2003 – 2007 years. 1600 families, which had TV sets and telephone landlines became the HHs selected for the TV Panel research. These HHs represented the reduced model of all Ukrainian families. These families were selected randomly from the address base due to Establishment survey data and data from the current and special recruiting researches.

2006 year

The Industrial Television Committee chose GfK Ukraine Company for measuring the television audience for the period 2008 – 2012 years. This Panel was increased from 1600 HHs to 2540 HHs comparatively with the previous one, the geography of television measurement expended and began to include towns with population less than 50 thousand people and villages (from 2003 till 2007 years only cities with population over 50 thousand people were researched).

2007 year

Communication Alliance Company began to hold the research of television grid’s and advertising’s manifestations in order of the Industrial Television Committee.

2011 year

The Industrial Television Committee decided to extend the current agreement for TV audience research till the end of 2014 year.  The beginning of digital television introduction in Ukraine became the main reason of prolongation of the agreement.

2012 year

Since the middle of 2012 year the KIIS Company (Kiev International Institute of Sociology) holds a special research, which is a source of information for TV Panel needs and is called “Establishment survey”. The main objectives of the establishment survey are: specification of the information about availability of television equipment, possibility of receiving TV channels in the general population, specification of TV viewers’ socio-demographic characteristics and extrapolation of the Ukrainian TV audience size (HHs and individuals).

2013 year

The Industrial Television Committee ordered the Nielsen’s company television audience research. The contract was concluded for 5 years. TV Panel has been based on a nationwide sample of 3740 households, which includes 2540 (earlier – 1600 HHs) households located in cities with population over 50 thousand people and 1200 (earlier – 940 HHs) households located in towns with population less than 50 thousand people and villages. In December 2013 TV Panel customers began to receive the test data of new TV Panel.

2014 year

The providing with official Nielsen’s TV Panel data began in January 2014.

Since the 1st of April 2014 TV Panel includes 3570 households except Crimea and Sevastopol, where 2426 HHs in cities with population over 50 thousand people and 1144 HHs in towns with population less than 50 thousand people and villages are situated. 19th of September 2014 Eastern region was divided into two representative regions: Eastern (Dnipropetrovksa, Kharkivska, Zaporizka oblasts) and Eastern (Donetska, Luganska oblasts).

2015 year

1st of April 2015 the size of general totality has been corrected to reflect internal and external migration in Donetska and Luganska oblasts.

2016 year

Since the 1st of May 2016 TV Panel includes 2840 households , where 1900 HHs in cities with population over 50 thousand people and 900 HHs in towns with population less than 50 thousand people and villages are situated.