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TV Panel is the group of people selected for conducting the research. The panel research involves continuous receipt over a certain period of time of the information from each Panel member. Information is collected every second. Households participating in the research are selected by a special technique.

Because the selected households by their socio-demographic and technical (type of TV signal reception, TV equipment, etc.) characteristics reflect the structure of Ukraine’s population, they form a comprehensive picture of all the viewers of the country.

TV Panel works with the help of special technology. A special device – people-meter – is installed in each household participating in the research. It is connected to each TV and with its help TV watching by each household member (aged from 4 years) is recorded.

From 2014 Television Industry Committee (TIC) provides market the data of television audience measurement (TV panel), which is prepared on TIC request research company Nielsen and Communications Alliance. Contract with Nielsen concluded for 5 years. TV panel is based on a nationwide sample (whithout Crimea and Sevastopol city since 01.04.2014) of 2,840 households with 1,900 households which are located in the cities where the population is over 50 thousand people and 940 households in the cities where the population is less than 50 thousand people and in the villages.

About Nielsen

NielsenNielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.

Nielsen – the world leader of television measurement. It conducts research in more than 36 countries around the world. Experience of television measurement of the company is 37 years. More than 78 000 households participated in the Nielsen research. The researcher has a unique experience in launching new panels. Team of Ukrainian division consists of 12 managers and 115 international experts from Ukraine.

Site: www.nielsen.com